Twin Hospitality Group, the owner of the Twin Peaks breastaurant chain, has hired industry veteran Kim Boerema as its new CEO.
Boerema has more than 30 years of experience in full-service restaurants. He was most recently president and COO of Parry’s Pizzeria and Taphouse, where he helped grow the brand from 10 to about 30 locations over two and a half years.
He has also spent time at Iron Hill Brewery and Restaurant, California Pizza Kitchen and Texas Roadhouse.
At Dallas-based Twin Hospitality, he replaces former CEO Joe Hummel, who stepped down last month after 14 years with Twin Peaks.
Boerema will take charge of a brand in growth mode. Twin Peaks currently has 116 “sports lodges” in 27 states and Mexico but has its sights set on as many as 650 in the U.S., starting with up to 11 openings this year. It also believes there is room for up to 250 locations internationally.
Twin Hospitality also owns the 55-unit Smokey Bones barbecue chain, and plans to convert many of those locations to Twin Peaks.
The company went public in January in a spinoff from Fat Brands.
“Kim brings deep expertise in franchising, corporate operations, and profitability enhancement, making him ideally positioned to lead Twin Peaks in its next stage of growth,” said CFO Ken Kuick in a statement. “With a pipeline of 100 lodges, Kim's background and proven leadership will be instrumental as we look to scale the Twin Peaks brand and fuel long-term momentum."
Twin Peaks is known for scantily clad waitresses, a wide beer and food selection, and lots of TVs for sports fans. In terms of overall sales, it has been one of the fastest-growing brands in casual dining in recent years.
But it has struggled more recently. In the first quarter, same-store sales fell 1.5%, and total revenues fell 5.4%.
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