Leadership

Velvet Taco hires industry vet as CFO

Lee Evans joins the fast casual after holding financial posts at Rock Bottom, Raising Cane’s and more.
Velvet Taco
Photo courtesy of Velvet Taco

Velvet Taco named industry veteran Lee Evans CFO, the fast casual announced.

Evans previously served in senior financial leadership roles at Rock Bottom Restaurant & Brewery, Raising Cane’s, My Fit Foods and more.

At Dallas-based Velvet Taco, she will oversee financial reporting, planning, analysis, tax, and relationship management with lending institutions and investors, the company said earlier this month.

CEO Clay Dover said he is confident the new CFO will help guide Velvet Taco’s expansion into traditional and non-traditional locations.

“She is an extremely talented individual whose skills will complement an already strong executive team,” Dover said in a statement.

Velvet Taco was founded in 2011 and has more than 30 locations in Texas, North Carolina, Georgia, Illinois, Tennessee and Oklahoma. The chain is known for its inventive menu items.

In November, the concept was acquired by Leonard Green & Partners, an early investor in Shake Shack. Since 2016, L Catterton had had a majority stake in Velvet Taco. It remains an investor in the brand, along with the chain’s founder, FB Society.

Velvet Taco has more than doubled its footprint over the past couple of years and has previously said it plans to open 10 restaurants by the end of this year.

“I truly believe in where the brand is going in addition to Clay’s leadership and vision,” Evans said in a statement.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

For Papa Johns, the CEO departure came at the wrong time

The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.

Leadership

Restaurants bring the industry's concerns to Congress

Nearly 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Financing

Proposed TGI Fridays sale is no home run, but has promise for both sides

The $220 million all-stock deal would get Fridays’ owner TriArtisan out of its decade-long investment and give the struggling chain a like-minded partner in franchisee Hostmore, experts say.

Trending

More from our partners