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What restaurant execs can learn from Disney's battle with Florida

Sticking to its political policies has put the entertainment giant at odds with Gov. DeSantis. Was the turmoil worth it?

Few hospitality operations have contributed as much to their host states as Walt Disney World has to Florida. Yet the mega-resort’s parent company found itself in the doghouse last week because it blasted Gov. DeSantis’ controversial new restrictions on what can be taught in public classrooms. Disney may have won the respect of employees for holding firm on its stated principles, but that stance carries significant political and financial burdens.

What can other restaurant companies learn from that situation about taking a stance on divisive issues? Should they even have a political viewpoint?

In this week’s edition of the Working Lunch podcast, Align Public Strategies principals Joe Kefauver and Franklin Coley delve into some of the takeaways for restaurant operators of all types and sizes.

They also look at how activists are using proxy initiatives to foster their causes, and where the past week leaves Starbucks in its effort to curb a unionization drive.

Follow Working Lunch on Spotify or wherever you get your podcasts.  

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