Zaxby’s names Joel Bulger CMO

Industry veteran to “strengthen digital and social platforms.”

Zaxby’s Franchising this week said it has hired Joel Bulger the company’s new chief marketing officer.

The Athens, Ga.-based chicken chain said that Bulger will lead the marketing team “to strengthen digital and social platforms and drive results through advertising and strategic partnerships.”

“We took our time finding the ideal candidate,” CEO and co-founder Zach McLeroy said in a statement.

Bulger is a 25-year industry veteran and was most recently Johnny Rockets chief marketing officer. He’d previously held positions with Wendy’s, Church’s Chicken, Moe’s Southwest Grill and Darden Restaurants.

Zaxby’s has 900 locations in 17 states. System sales last year were $1.9 billion, up 13% over the previous year, according to Technomic Ignite data.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Steak and Ale comes back from the dead, 16 years later

The Bottom Line: Paul Mangiamele has vowed to bring the venerable casual-dining chain back for more than a decade. He finally fulfilled that promise. Here’s a look inside.

Consumer Trends

Fast food has lost its reputation as a cheap meal

Years of price hikes are driving consumers to grocery stores and even full-service restaurants, which are now viewed by some as a better deal.


Here’s what an activist investor could push Starbucks to do

The Bottom Line: With the coffee shop chain reportedly talking with an activist investor, here’s a look at some of the potential changes they might demand.


More from our partners