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Zaxby’s names Joel Bulger CMO

Industry veteran to “strengthen digital and social platforms.”

Zaxby’s Franchising this week said it has hired Joel Bulger the company’s new chief marketing officer.

The Athens, Ga.-based chicken chain said that Bulger will lead the marketing team “to strengthen digital and social platforms and drive results through advertising and strategic partnerships.”

“We took our time finding the ideal candidate,” CEO and co-founder Zach McLeroy said in a statement.

Bulger is a 25-year industry veteran and was most recently Johnny Rockets chief marketing officer. He’d previously held positions with Wendy’s, Church’s Chicken, Moe’s Southwest Grill and Darden Restaurants.

Zaxby’s has 900 locations in 17 states. System sales last year were $1.9 billion, up 13% over the previous year, according to Technomic Ignite data.

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