Long John Silver’s touts sustainable sourcing

Seafood chain Long John Silver’s is using a summer pricing promotion as a vehicle to highlight the sustainability of its whitefish. This facet of the campaign comes in response to consumers’ desire to know more about where their food comes from, the quick-service chain’s CEO, James O'Reilly, said in a statement.

Whitefish served at Long John Silver’s is wild-caught and sourced from a U.S. fishery that has been certified as sustainable by the Maine Stewardship Council since 2005, according to the chain.      

"Most of America doesn't know that Long John Silver's fish is wild-caught and sustainably sourced,” O’Reilly said, “so it's a meal our customers can feel better about enjoying.”

During the promotion, customers can purchase a one-piece Fish and Fries Combo for $1.99.
 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

An eye on food waste inspires a chicken salad that becomes a best seller

Behind the Menu: Millers All Day repurposed leftover breakfast waffles into croutons to create a new signature—the Chicken and Waffle Salad. It’s a unique spin on Southern comfort.

Emerging Brands

Pepper Lunch carves a niche in the Panda Express-dominated world of Asian fast casual

The Japan-born franchise brand has 540 units globally, but only nine in the U.S. CEO Troy Hooper expects to see 20 to 25 open across the country in the next 12 months.

Financing

Subway's next CEO will have a lot of work to do

The Bottom Line: The fast-food sandwich chain has stabilized unit volumes and slowed closures. But the brand remains the toughest turnaround in the restaurant industry.

Trending

More from our partners