Add 7-Eleven, the country's largest-convenience-store chain, to the roster of companies competing in the meal deal value wars.
Through Jan. 7, the Irving, Texas-based retailer will offer a $5 Pizza Meal Deal featuring two slices of pizza and a 20-ounce Coke or Sprite.
Available at participating 7-Eleven, Speedway and Stripes stores for 7Rewards and Speedy Rewards members, the deal features new, bigger slices for both whole pizza and by-the-slice options—and a new Philly Cheesesteak pizza.
Don't plan on snagging the deal for breakfast, lunch and dinner. Consumers are limited to two $5 Pizza Meal Deals per day, the chain said.
The Philly Cheesesteak pizza “combines the savory elements of a classic cheesesteak with the comforting appeal of pizza,” 7-Eleven said.
In yet another example of elevated c-store fare, the new pizza includes thinly sliced, rich and “umami-packed” beef with melted provolone that adds a gooey texture and sharpness, 7-Eleven said. It’s topped with bell peppers and onions for a sweet and slightly caramelized flavor.
“Our $5 Pizza Meal Deal offers an unbeatable value that is designed to bring family and friends together over fresh pizza and celebrate the diverse flavors our customers love—because every slice tells a story,” said Deanna Hall, senior product director, fresh foods at 7-Eleven. “With the introduction of our Philly Cheesesteak pizza, customers have even more options to share great moments and enjoy their favorite flavors without compromise, one slice at a time."
Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States.
Restaurants and convenience stores alike have cooked up meal deals in recent months, trying to attract inflation-weary consumers who are cutting back on visits and tightening their spending.
C-store retailer Circle K earlier this month introduced a slate of Meal Deals, with various food and drink bundles priced at $3, $4 and $5.
In June, McDonald's launched its $5 Meal Deal, a McDouble burger or McChicken sandwich, 4-piece Chicken McNuggets, small Fries and choice of small soft drink.
The burger giant said the value offer has enticed lower-income consumers, though it did not move the needle on traffic during the third quarter.
This story originally appeared in RB sister publication CSP Daily News. Heather Lalley contributed to this report.
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