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April Fools’ Day promos out of left field

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But the company believes upcoming initiatives, including a plant-based Beyond Meat Taco, will help reverse its fortunes.

The loyalty app, which has 16 million active users, will feature more ways to redeem points.

The companies, with Grubhub, are forming a "big three" in the delivery and online ordering space, and that has implications for restaurants, says RB’s The Bottom Line.

New research shows that a considerable positive impact is felt by restaurants across the board, not just big marketers or operations with a hometown team in the hunt.