With the New Year dawning, there’s no doubt that a large swath of customers have made plans to cut down on dining out. To combat those ascetic resolutions, several chains have turned to social media to remind customers why they love visiting restaurants in the first place.
Resolution: Wake up in time for Chick-n-Minis #HappyNewYear— Chick-fil-A, Inc. (@ChickfilA) January 1, 2016
New Year's resolution: Wingstop all day. pic.twitter.com/adi07ZlTNu— Wingstop (@wingstop) January 1, 2016
Your New Year's resolutions will only last until February, but breakfast is year round.— IHOP (@IHOP) January 2, 2016
Social media scorecard:
The sheer number of brands mentioning/poking fun at New Year’s resolutions show that these types of posts are fairly common, but they demonstrate an easy way to connect with customers about something that everyone can relate to: a failed (or, ahem, amended) resolution.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.