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Chains tweet for resolution busters

With the New Year dawning, there’s no doubt that a large swath of customers have made plans to cut down on dining out. To combat those ascetic resolutions, several chains have turned to social media to remind customers why they love visiting restaurants in the first place. 





Social media scorecard:

Novelty: 2

The sheer number of brands mentioning/poking fun at New Year’s resolutions show that these types of posts are fairly common, but they demonstrate an easy way to connect with customers about something that everyone can relate to: a failed (or, ahem, amended) resolution.

Imitate-ability: 10

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