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Chipotle adds digital-only menu items for Pride Month

The chain partnered with drag queens to create three limited-time dishes, with $1 from each going to an organization that supports human rights, trans people and the LGBTQIA+ community.
Chipotle Mexican Grill
Photo courtesy of Chipotle Mexican Grill

Chipotle Mexican Grill is teaming up with several well-known drag queens on limited-time menu items, with proceeds benefiting organizations supporting the trans community and human rights organizations.

Through June 16, drag queens and Chipotle “superfans” Trixie Mattel, Kim Chi and Gottmik will have their favorite orders listed as menu items on the fast casual’s app and website, with $1 of each entree (up to $15,000 each) benefiting charity, the chain announced Tuesday—the first day of Pride Month.

The digital-only menu items are:

  • Trixie Mattel Pride Burrito with brown rice, black beans, fajita veggies, sofritas, tomatillo green-chili salsa, cheese, guacamole and lettuce. Sales benefit Trans Lifeline, a non-profit that offers direct support to trans people.
  • Kim Chi Pride Bowl with white rice, guacamole, steak, tomato salsa, roasted chili-corn salsa, tomatillo red-chili salsa, sour cream, cheese and lettuce. Sales benefit the civil rights group, Human Rights Campaign.
  • Gottmik Pride Salad with supergreens salad mix, brown rice, black beans, fajita vegetables, sofritas, tomato salsa and roasted chili-corn salsa. Sales benefit GLAAD, an LGBTQ media advocacy organization.

The drag star whose item is ordered the most will be named Chipotle Queen of Pride and will receive an additional $10,000 for their selected charity.

Chipotle diners also have the option of rounding up their orders until June 16 to support The Trevor Project, a suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people.

“For more than 27 years, authenticity, diversity and inclusion have been core principles of Chipotle,” CMO Chris Brandt said in a statement. “As a longtime supporter of the LGBTQIA+ community, we’re excited to leverage our real food to help drive real, positive change.”

 

This story has been updated to correct the spelling of Gottmik's name. 

 

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