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Chipotle adds favorite menu items from U.S. Women’s soccer players

The burrito chain once again teams up with athletes for limited-time digital menu offerings and video content, adding the training meals of Rose Lavelle and Sophia Smith.
Chipotle Mexican Grill
Photo courtesy of Chipotle Mexican Grill

Chipotle Mexican Grill is once again teaming up with athletes on limited-time menu items.

This time, the burrito chain has partnered with U.S. Women’s National Team soccer players Rose Lavelle and Sophia Smith to offer their go-to orders on Chipotle’s digital channels starting Friday.

“Fans will be able to experience Rose and Sophia’s essential training meal while watching the USWNT in their qualifying matches throughout July,” the chain said in a press release.

The Rose Lavelle Bowl features chicken, brown rice, black beans, tomato salsa, roasted chili-corn salsa, lettuce, guacamole and a side of chipotle-honey vinaigrette dressing.

The Sophia Smith Bowl includes chicken, brown rice, black beans, pinto beans, tomatillo-red chili salsa, roasted chili-corn salsa, sour cream and cheese.

Those who order either of the bowls will be entered for a chance to win a jersey autographed by one of the soccer players.

Chipotle and the soccer players also worked together to create videos to post on Instagram about overcoming challenges.

Lavelle’s video talks about recovering from a back injury to compete at a high level. Smith discusses how meditation helps her prepare for big matches.

“Rose and Sophia are ringing in a new generation for U.S. women’s soccer, and we’re excited to play a part in powering their training regimens as they prepare for the world’s biggest stage,” Chipotle VP of Marketing Stephanie Perdue said in a statement.

Last year, the fast casual launched its “Team Chipotle” campaign featuring new menu items and videos from eight different athletes. At the time, the chain also aired its first national TV ad featuring a professional athlete. The TV spot featured USWNT player Julie Ertz.

Chipotle has also taken advantage of the recent policy change that allows college athletes to get paid for use of their names, images and likenesses by brands, partnering with two college athlete ambassadors last fall.

The U.S. Women’s National Soccer Team will compete in qualifying matches for the 2023 FIFA Women’s World Cup and the 2024 Summer Olympics next month.

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