Halloween is a big deal for Chipotle and this year the brand is taking it overseas.
Chipotle is bringing back its annual Boorito promotion on Oct. 31. Starting at 3 p.m. local time, Chipotle Rewards members who dress in costume will receive a $6 entrée (or $7 CAD in Canada). Guac is extra.
And, like last year, the chain is extending hours in select college towns, where restaurants will stay open until midnight for Halloween revelers (or anyone else looking for burritos). Restaurants typically close at or before 10 p.m. The chain said 53 restaurants are staying open late and a list can be found here.
This year for the first time, Chipotle is bringing the promotion to its units in Europe, where American-style Halloween traditions appear to be catching on (and was probably where they were born).
At units in the United Kingdom, where Chipotle has 20 restaurants, the Boorito promotion will include an entrée for £6. In France, where there are six Chipotle locations, it will be 7 euros.
Image courtesy of Chipotle
“As an annual tradition for our fans, we are always looking for ways to level up our Halloween celebrations,” said Chris Brandt, Chipotle’s chief brand officer, in a statement. “By extending hours on college campuses and expanding the festivities across two continents for the first time, Boorito will be bigger than ever.”
Rewards members in Germany, Kuwait or the United Arab Emirates, however—no matter how costumed on Oct. 31—are out of luck.
For anyone undecided about what to wear, Chipotle also launched its first costume collection, in partnership with the retailer Spirit Halloween. Fans can dress like a Chipotle fork, burrito, water cup, napkin or to-go bag, while supplies last.
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