Marketing

Chipotle partners with Uber Eats and a dating app for date-night meals

The fast casual’s “cuffing season” promo offers limited-time combo meals and discounts.
Chipotle Cuffing season
Photo courtesy of Chipotle

Chipotle Mexican Grill has partnered with Uber Eats and dating app Hinge for limited-time combo meals and discounts for new couples.

Chipotle’s latest “cuffing season” promotion plays off the season in which single people look for a romantic partner for company during the colder months.

The new combos, which are only available to order via Uber Eats, include the Day Date (two entrees, chips and salsa and two Tractor beverages); the Date Night (two entrees, large chips and queso, two Tractor beverages); and the Hinge Date (one entree, chips and salsa and one Tractor beverage—designed for sharing), the chain announced Friday.

“We know dating has been a little different this year, so Uber Eats, Chipotle and Hinge are getting cozy to help level up dating life from home,” Chipotle said in a statement.

The promotion includes a variety of discounts, including free delivery or up to $8 off a combo meal on selected dates.

Hinge has added a new prompt to its dating app to allow users to potentially make a match over their favorite Chipotle orders. And Hinge users receive a $20 off promo code for their next three Chipotle orders via Uber Eats.

Chipotle’s Cuffing Season promotion is available until December 5.

Chipotle’s digital business has surged in recent month, climbing 202.5% year over year in the third quarter, to $776.4 million.

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.

Financing

In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.

Food

How Chick-fil-A's shift on antibiotic-free chicken signals an industry evolution

Chick-fil-A was a No Antibiotics Ever brand, but now its standards are more in line with KFC and others. Will consumers understand the nuanced difference?

Trending

More from our partners