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Denny’s new T-shirts come with free breakfast for a year

Marketing Bites: Subscriptions, but make it fashion. Plus, a bunch of brands get into the holiday spirit, and Shake Shack launches a new ad campaign.
Denny's t-shirt
Denny's Everyday Value Tee will be available on Black Friday. / Photo courtesy of Denny's
Marketing Bites

Lots of restaurant brands sell shirts now. But only one sells a shirt that gives you free food.

That would be Denny’s, which is getting in on the Black Friday madness with a $5.99 T-shirt that gives the wearer a free meal every day for a year. The chain is calling it “the first wearable breakfast subscription.”

The black T-shirt says “Everyday” and has a QR code sewn onto the sleeve, which can be scanned to redeem one free Everyday Value Meal each day in 2023.

Denny’s will sell 150 of them on DinerDrip.com starting at midnight on Nov. 25. 

An Everyday Value Meal—eggs, bacon or sausage, and either two pancakes, one French toast slice or a biscuit and gravy—costs $5.99. That gives the shirt a value of $2,186. So you may want to ask for a bib.

It's an interesting twist on the subscription trend that's been creeping into restaurants recently, and it's a lot easier to understand than an NFT. Plus, you can't beat a 99.7% discount.

Holiday swag: White Castle and Sonic Drive-In dropped holiday-themed gifts this week as the giving season approaches. 

White Castle’s selections include a snow globe, holiday mugs in six colors and, of course, an ugly sweater celebrating “Slider Season.”

Sonic, meanwhile, is leaning into coziness with corn dog pajamas (available in ketchup or mustard). Fans can complete the look with slippers, fuzzy socks and tater tot earrings.

And it wouldn’t be the holidays without KFC’s holiday buckets, a tradition at the chicken chain since the 1960s. This year’s edition reads “Sharing is caring” and is available now at all U.S. stores while supplies last.

KFC bucket

Photo courtesy of KFC

Uber Eats gifting: The delivery service is allowing users to give meals as gifts this holiday season. All they have to do is choose “make it a gift” when checking out from a restaurant or other business. A custom message and tracking info will be sent to the lucky recipient’s phone.

Uber Eats has also created a one-stop Holiday Shop in its app featuring items from grocers, liquor stores and other retailers that might come in handy during the holidays.

Shake Shack’s new ads: The burger brand is letting customers do the talking in a series of new TV ads. They feature actual guest feedback about their Shake Shack experience, such as “WTF are you putting in this food to make me behave this way?”  

The campaign, called “For what it’s worth,” is the first from Shake Shack to focus on the brand itself, rather than promotions or LTOs. It was created with Austin-based Preacher, the chain’s new agency of record. 

It will launch first in Seattle, followed by a wider rollout next year.

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