facebook pixal
Marketing

Domino's to surprise millions of customers with free food

The chain's "Surprise Free" promotion is a jab at third-party delivery fees.
Domino's Surprise Free pizza
Photograph courtesy of Domino's

Millions of Domino's customers could be in for a surprise with their next order.

The Ann Arbor, Mich.-based pizza chain will give away 5 million free food items over the next few months under a new promotion called "Surprise Frees"—a swipe at third-party delivery providers and what Domino's called their "surprise fees."

“Unlike many third-party food delivery apps, Domino’s provides customers with one straightforward delivery fee, because we know that’s what customers want and deserve," said Russell Weiner, COO and president of Domino's U.S., in a statement. Weiner referenced the so-called city fees that some delivery companies have been charging to help absorb the impact of temporary commission caps.

The Surprise Frees promotion applies only to guests who order delivery online through Nov. 21. Randomly selected winners will get a free item with their order, such as a medium pizza, eight-piece boneless chicken, stuffed cheesy bread or a chocolate lava crunch cake. They'll be notified of the free food on Domino's order confirmation page and will also see a sticker on the box. 

One in 14 delivery orders will come with a free item, Domino's said, accounting for a total of up to $50 million in free food.

Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.

Trending

More from our partners