Marketing

How John Schnatter’s problems have damaged Papa John’s

In a special episode of RB’s podcast, "A Deeper Dive," Technomic's Robert Byrne talks about Papa John’s reputation challenges.
Scott Mitchell

a deeper dive


This has been a rough few months for Papa John’s.

Founder John Schnatter in November blasted the NFL over player protests, blaming them for his chain’s weakening same-store sales. Last week, in a training session to avoid such problems in the future, Schnatter used a racial slur.

Both events caused an uproar that has engulfed the pizza chain, which has now lost relationships with the NFL, Major League Baseball and several teams, and its name has been taken off of the University of Louisville’s football stadium. And its same-store sales had already been declining.

In a special edition of the podcast "A Deeper Dive," by Restaurant Business, we speak with Robert Byrne, who taps into Technomic's Consumer Brand Metrics data to examine the impact that Schnatter’s diminishing reputation has had on the company—and its sales.

Please have a listen.

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