Taking note from the cosmetic industry
Every year, the marketing and development teams at Juice It Up attend the Anaheim Natural Products Expo in California to see what healthy alternatives people are using for shinier hair, clearer skin or stronger nails. This past show, Juice It Up took home an idea for their next LTO: a smoothie with matcha green tea powder, which is said to help clear and hydrate skin. “We think a lot about the cosmetic industry—how it’s using all of these natural and organic products to increase the collagen in skin,” says Meredith Gough, the brand’s senior marketing manager. “We think about the same types of things, except it’s obviously something we are ingesting in our bodies.”