Marketing

How a summer of bold marketing fueled a comeback at Chili's

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.
A series of marketing wins helped Chili's to one of its best quarters ever. | Illustration by Midjourney/Nico Heins

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Financing

It's a buyer's market, but Andy Wiederhorn is (so far) staying on the sidelines

The Bottom Line: Restaurant chains are available at historically low prices if you know where to look. But the typically aggressive chairman of Fat Brands is not buying.

Food

Portillo's Salted Caramel Spice Cake is ready to take on chocolate fans this fall

Behind the Menu: The fast casual’s famous chocolate cake has a seasonal competitor—the first new cake flavor in 20 years.

Technology

Starbucks sets out to redefine restaurant tech (again)

Tech Check: The coffee chain was a pioneer in hospitality and then digital ordering. Under CEO Brian Niccol, it must prove the two can coexist.