Marketing

How Wendy's tackles trolls

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Financing

Looking to franchise your restaurant? Be careful what you wish for

The Bottom Line: Franchising is becoming more attractive as debt becomes expensive and hard to get and equity investors grow skeptical of restaurants. But the model isn’t for everybody.

Financing

This time, Sardar Biglari is villainizing Cracker Barrel's board in hope of seizing control

Reality Check: The persistent antagonist is shifting his aim from a takedown of the CEO to a revolt against her bosses.

Financing

Brands that meet consumers' perception of value are winning right now

The Bottom Line: A new report from Houlihan Lokey notes that brands with clearly defined value propositions have been outperforming. But the definition of value differs from one sector to the other.

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