Jack in the Box has hired Ryan Ostrom as CMO, filling a vacancy that franchisees had pressed the chain to fill with a permanent appointment..
Simultaneous with Ostrom’s arrival, acting CMO Adrienne Ingoldt will shift into the new role of SVP and chief customer & strategy officer. She currently holds the titles of SVP and chief brand & experience officer. Ingoldt has been serving as interim CMO since November.
Ostrom brings 15 year of marketing and branding experience to his new job, which he begins Feb. 1. Most recently, he was chief brand officer for General Nutrition Centers, the chain of dietary-supplement stores.
Earlier, he worked at Yum Brands, where he focused on KFC’s takeout, delivery and customer-loyalty operations.
He has also developed and executed marketing for Kenmore, Reebok and Sears’ Craftsman and Diehard brands.
“His experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands,” Jack in the Box CEO Darin Harris said in a statement.
In her new role, Ingoldt will focus on strategic planning, concept evolution, and internal and external communications, the chain said.
Jack in the Box operates or franchises 2,200 restaurants in 21 states.
The burger chain last year vowed to hire a chief marketing officer after settling a two-year-old dispute with its franchisees. Some of that dispute was rooted in marketing--the company avoided hiring a CMO in the aftermath of the departure of Iwona Alter in 2018.