It’s Jason Alexander’s turn to be Colonel Sanders.
The actor, best known for his role on the long-running sitcom “Seinfeld,” will play KFC’s iconic founder in a series of ads beginning Monday.
KFC has been using a series of actors, comedians and even musicians to play Sanders since 2015, when the Louisville, Ky.-based chicken chain enlisted the comedian Darrell Hammond to play the colonel.
Since then, luminaries such as George Hamilton, Norm Macdonald, Reba McEntire, Rob Lowe, Billy Zane, Vincent Kartheiser and Jim Gaffigan, among others, have taken turns playing the character. It once used a largely unknown actor, Christopher Boyer, to play the Value Colonel.
Alexander will appear in ads promoting the chain’s $20 Fill Ups, which include chicken on the bone, chicken tenders or boneless breast fillets, sides and biscuits.
The idea behind the ads is to create something of a family sitcom that answers the question “What’s for dinner?”
“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said in a statement. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”