Marketing

Jimmy John’s new contest puts a spin on delivery

The sandwich chain’s Home in the Zone contest will reward one winner with a new house within a Jimmy John’s delivery radius.
Screenshot courtesy of Jimmy John's

With restaurant chains around the country expanding their delivery programs, Jimmy John’s is taking off-premise a step further.

The Champaign, Ill.-based sandwich chain will buy one contest winner a house in a Jimmy John’s delivery radius, the company announced Monday.

Under the Home in the Zone contest, one person living outside of Jimmy John’s 2,800 sandwich delivery zones will win up to $250,000 toward the purchase of a house inside a delivery radius. The chain delivers within five minutes of its stores.

“While that means we can’t deliver sandwiches to our customers who live outside of our delivery zones, we can deliver our customers to our sandwiches,” said Jimmy John’s Chief Marketing Officer John Shea in a statement.

Earlier this year, Jimmy John’s said it would never use third-party delivery services to transport its food because such services aren’t fast enough and don’t make economic sense for the chain.

“The math doesn’t work,” Shea said at the time.

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