McDonald’s is kicking off an end-of-year campaign to help Ronald McDonald House Charities and has enlisted the help of Chrissy Teigen and John Legend to get it off the ground.
The Chicago-based burger giant said it would donate $100 million to the charity over a five-year period.
As part of that commitment, the company is kicking off a social media challenge campaign called “HereforRMHC.”
The company is urging people to make the “RMHC heart” symbol using their hands—index fingers and thumb shaped like a heart while the middle and index fingers touch above it at an angle like the roof of a house while one pinky is up as the “chimney”—and post a photo or video on Instagram, Twitter, TikTok or Facebook using the hashtag #HereForRMHC.
The company will donate $100 in the name of every person who posts something using the hashtag.
“When you’re able to lean on loved ones, the hard times always get a little easier,” Teigen and Legend said in a statement. ‘We can’t know how agonizing it must be when you’re not able to be there with your sick child.”
The social media initiative runs through Dec. 31.