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McDonald’s is giving away a Frylus, but what’s a Frylus?

The company is giving away the selfie-aiding devices on Thursday, National Selfie Day.
McDonald's

McDonald’s apparently wants to help with your selfies.

The Chicago-based burger giant is giving out a “Frylus” to customers at participating restaurants on Thursday, which is National Selfie Day.

What is a Frylus? It’s a selfie accessory that, according to McDonald’s, “you never knew you wanted or needed until now.”

The Frylus is a “mess-resistant stylus and foldable stand” that enables customers to take selfies with their smartphones without messing up the screen—presumably while you’re eating a McDonald’s burger.

The campaign, which includes a website, frylus.com, and a video, is part of an effort to promote the chain’s fresh-beef Quarter Pounders.

McDonald’s earlier this year shifted to fresh-beef quarter-pound burgers, made to order, after using frozen patties for decades. The company is giving out 100,000 Fryluses at more than 2,000 participating locations nationwide.

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