Customers can get a free McRib as McDonald’s brings the sandwich back this week, but there’s a catch: You have to be clean shaven.
Specifically, the company is giving away 10,000 McRib sandwiches to customers who shave facial hair grown during “No Shave November,” a movement designed to raise cancer awareness by encouraging people to grow their hair.
The company is giving a free McRib to the first 10,000 entries who show the company their clean-shaven face through social media channels using the hashtag #Shave4McRibSweepstakes while tagging @mcdonalds.
The first 10,000 people to do so will receive a code for a free McRib via McDelivery through Uber Eats.
McDonald’s also said that it would make a $100,000 donation to No Shave November. The McRib makes its national debut on Wednesday.
The promotion comes amid an end-of-year marketing blitz for McDonald’s that has brought in celebrities such as Travis Scott, J Balvin, Chrissy Teigen and John Legend and also includes some charitable works.
And it includes some interesting products, such as Spicy Chicken McNuggets as well as the return of the McRib—a recurring limited-time offer dating back decades that has been on something of a hiatus for eight years. McDonald’s is hoping that the return will generate buzz in the last few weeks of 2020.