McDonald’s wants you to know that it delivers, and the fast-food chain will give you socks on Thursday to try it out.
The Chicago-based burger giant is holding its third annual “McDelivery Day” on Thursday evening, when it will give away special loungewear, including socks, slippers or other items on orders of $10 or more. One item will be given away per order, while supplies last.
The “event” will begin at 5 p.m. in the U.S., as well as the U.K., Ireland and Canada. The company noted that 60% of its delivery orders take place at night.
“Globally, there are more than 10 McDelivery orders placed every second,” CEO Steve Easterbrook said in a statement.
McDonald’s expects to generate more than $4 billion in delivery sales this year worldwide, though the vast majority of that is outside the U.S. The company has the service in more than 21,000 of its 38,000 locations around the world.
In the U.S., it has delivery in 10,000 of its nearly 14,000 restaurants, more than 70% of the domestic system. McDonald’s has been aggressively expanding the service’s reach this year, adding DoorDash to its roster, for instance.
It has also been marketing the service in recent months through its traditional delivery partner, Uber Eats.
In the U.K. and Ireland, some “well-loved TV personalities” will encourage customers to order delivery from 5 to 7 p.m., when delivery orders will come with socks. There will be no delivery fee on orders from Uber Eats that day.
In Canada, the company is partnering with the Canadian retail shop Drake General Store, when all of the proceeds sold Thursday night will support Ronald McDonald House Charities in Canada.