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McDonald’s pushes its Dollar Menu with a game show

The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu

McDonald’s is using a dancer and a game show host to sell its new value deal.

The Oak Brook, Ill.-based burger giant is marketing its new $1 $2 $3 Dollar Menu with a social media contest and an online game show hosted by the actor and dancer Alfonso Ribeiro and legendary game show host Wink Martindale.

The two are featured in a video advertising a mock game show for the dollar menu on the company’s Facebook page.

McDonald’s will host a Facebook Live event at 6 p.m. ET on Jan. 10, giving commenters a chance to win a $123 Arch Card.

The company is also giving customers a chance to win prizes. The grand prize winner could win a sports stadium tour, summer music festival “experience” or “iconic” game consoles for posting pictures of themselves with a “game show celebration face” on Twitter or Instagram. The pictures must include @mcdonalds and the hashtags #123DollarMenu and #Sweepstakes and be posted between today and Jan. 14.

The $1 $2 $3 Dollar Menu is McDonald’s latest weapon in the value wars that have emerged with the change in the calendar. Several chains, including Subway and Wendy’s, have unleashed new discounts in a bid to win over customers concerned with value.
McDonald’s efforts with discounts, and its move to fresh beef later this year, were enough to prompt Instinet analyst Mark Kalinowski to make the company its top restaurant stock pick for 2018.

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