For most families, back-to-school means pizza.
Really, all seasons mean pizza for families with young children, but the fast-casual MOD Pizza is positioning to win busy parents who need help getting dinner on the table this time of year.
Seattle-based MOD Pizza, for example, on Wednesday rolled out a limited-time family bundle dubbed the “Fundle,” which includes four custom pizzas, a “mega” salad and four No Name Cakes, the chocolate/vanilla-cream cakes that resemble a familiar snack-cake brand. Officials say guests can save up to $10 for the meal, depending on location.
Available through Nov. 13, MOD’s Fundle comes in a convenient carrier that features fun activities that include the characters Al, Moxie, Flip and Janis, such as a word salad search, Tic-Tac Fun, an ArtZone, a downloadable coloring book and music.
“With more customers than ever ordering ahead online or through the MOD app, we developed the Fundle to directly meet the needs of on-the-go families,” said Mark Shambura, MOD’s chief marketing officer. “And during the back-to-school season, when busy schedules are the norm, the MOD Fundle makes mealtime easier and a lot more fun.”
MOD also launched a campaign to search for the “Most Fun Family,” which could be selected to win a vacation, pizza party or box of swag. To enter, fans can submit a photo, story or video on Instagram or TikTok using the hashtag #MODSuperFunFamilyContest. The contest runs through Nov. 14.
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