2. Kicking tailgates up a notch
McAlister’s Deli is hoping football season will boost catering sales, with help from the launch of its Tailgate Collection. “College football is in our roots,” the promo page states. “We started in Oxford, Mississippi, and were raised on the belief that the tailgate is just as important as the game.” The catering package includes a sandwich tray, a bulk side, 2 gallons of tea or lemonade, as well as optional additions such as a baked potato bar and cookie tray. The site also includes themed tailgating party invitations for consumers.