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Restaurants go all-in on Cyber Monday

Looking to grab some lost pandemic revenue and engage with digital-savvy consumers, operators are taking advantage of a day usually dominated by online retailers.
Cyber Monday
Photo courtesy of Jimmy Johns

In a pandemic year that has upended the restaurant industry, chains and independents alike put the hard press on Cyber Monday—a shopping day traditionally dominated by online retailers—to offer an assortment of deals on gift cards and menu items.

With more consumers becoming increasingly comfortable with engaging with restaurants via digital channels during the coronavirus crisis, it’s understandable why brands would put renewed emphasis on their Cyber Monday deals.

Here’s a look at some of the Monday deals offered by chains and smaller restaurant brands:

Gift card deals

By far the most popular Cyber Monday restaurant deals revolve around gift cards.

Multi-concept operator DineAmic Hospitality offered 10% off all digital and physical gift cards from Black Friday through Cyber Monday, with a $25 bonus card for every $100 purchase.

BJ’s Restaurant & Brewhouse, as part of its new eGift Program, is offering several Cyber Monday deals, including a $15 bonus card on a $50 gift card and, with the purchase of a $100 eGift card, a $30 bonus card plus a 20% off coupon.

Roy Rogers Restaurants are promoting a $5 bonus card with every $25 gift card purchase.

Multi-concept operator Bluegrass Hospitality Group is handing out $20 gift certificates and double rewards points with every $100 gift card purchase.

 

Digital-order promos

Sandwich chain Jimmy John’s launched a deal Monday offering $5 off any order of $20 or more for online and app orders for curbside pickup or delivery. The promotion runs through Dec. 20.

The Rusty Bucket Restaurant chain is offering a free appetizer with the purchase of two entrees online on Cyber Monday.

Tropical Smoothie Cafe encouraged loyalty memberships with a free delivery deal for all app and online rewards orders on Monday.

McAlister’s Deli also rewarded loyalty members with quadruple rewards points on Cyber Monday, for online and app orders. The fast-casual chain has offered a different deal each day since Friday.

 

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