Marketing

Restaurants offer to-go packages for Memorial Day and graduation celebrations

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The fast-food giant plans to target late-night diners this summer, with the vast majority of its restaurants open until midnight or later.

The Bottom Line: Data from Technomic shows that dine-in service builds equity with customers. So restaurant chains should not ignore it, even if most business walks out the door.

A growing percentage of diners are eating their meals in their cars, thanks to social media and growing use of drive-thru and mobile order.

Consumers are visiting restaurants less and shifting to lower priced drinks, but they still want alcohol to be part of the full-service dining experience.