Social media watch: #CyberMonday hits the chains

As shoppers gear up to drop major dough with online retailers, restaurant chains are angling for a bit of that holiday business. Here’s how some brands are using #CyberMonday excitement as a promotional tool: 






Social media scorecard: 

Novelty: 2

While most posts in this vein won’t win awards for creativity, they take advantage of an easy opportunity to build brand buzz.

Imitate-ability: 10


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