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Tony Weisman, Dunkin’s U.S. CMO, to leave the company

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.
Photograph courtesy of Dunkin'

Tony Weisman, Dunkin’s U.S. chief marketing officer who helped spearhead the removal of “Donuts” from the chain’s name, is leaving the company in December, parent company Dunkin’ Brands said Tuesday.

Weisman, who came to the Canton, Mass.-based chain two years ago, is leaving effective Dec. 1. The company is searching for his replacement, and Weisman has agreed to assist in the search.

Dave Hoffmann, Dunkin’ Brands CEO, said that Weisman “played a key role in the transformation of our brand,” including the name change to simply “Dunkin’.”

He also helped the chain with its espresso launch and the test of its plant-based Beyond Sausage Breakfast Sandwich.

Weisman has overseen marketing, product innovation, consumer insights and advertising for the chain’s U.S. division since 2017. “I have been a passionate Dunkin’ fan my entire life,” Weisman said in a statement, “and will continue to be a loyal customer as I move on to my next opportunity.”

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