OPINIONMarketing

With traffic slumping, it's go time for restaurant loyalty programs

Reality Check: So-called one-to-one marketing has been touted as a sure-fire remedy for flagging business. Now's the time for proof.

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Beverage

Hilton's new 'apertivo hour' offers an Italian-style rooftop bar experience that spans the seasons

Behind the Menu: The hotel’s food and beverage team transformed the former summertime bar atop the Conrad New York Downtown into Leonessa, turning the space into a three-season destination with a cocktail list filled with spritzes, bitters, martinis and spirit-free drinks.

Operations

Traditional taco concepts crumble, while unconventional Mexican fast casuals find the secret sauce

Burrito-and-bowl chains Chipotle and Qdoba have long led the fast-casual category. Here are the rising taco-focused brands that saw growth last year.

Financing

Struggling Topgolf reconsiders its value position

The Bottom Line: The food-and-golf concept’s sales have struggled over the past 18 months. Its parent company is now trying more value offers. But that move comes with big risks.