facebook pixal

Wendy’s expands its deal with Rick and Morty

The burger chain says it has expanded its tie to the popular Cartoon Network program to include special beverage concoctions like a pickle-flavored Frosty.
Wendy's Rick and Morty
Image courtesy of Wendy's

Wendy’s is re-upping its deal with the popular Cartoon Network program Rick and Morty with some help from Coca-Cola.

The Dublin, Ohio-based chain says that it is sponsoring the upcoming fifth season of the show, which starts on Sunday.

The sponsorship will include two new show themed mixes from Wendy’s 5,000 Coca-Cola Freestyle locations, free Wendy’s in-app delivery and a restaurant pop-up in Los Angeles with a custom drive-thru.

Wendy’s and Coca-Cola created two new flavor mixes for the series starting Wednesday through Aug. 22, the date of the finale: Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime. Both are available in zero sugar options.

“Thanks to them and Coca-Cola, fans can celebrate Rick and Morty Day with a Portal Time Lemon Lime in one hand and a BerryJerryboree in the other,” Tricia Melton, chief marketing officer of Warner Bros. Global Kids, Young Adults and Classics, said in a statement. “And to quote the wise rick Sanchez from season four, ‘We looked right into the bleeding jaws of capitalism and said, yes daddy please.’”

Customers can also get free delivery if they order through the Wendy's app between Thursday and July 1. And customers in the Los Angeles area can visit “Morty’s,” a weekend-long restaurant pop-up at Wendy’s Panorama City location this coming weekend. The location will feature a “custom LED drive-thru experience.”

The location will feature the “Pickle Rick Pickle Frosty,” a pickle twist on the Vanilla Frosty that will only be available at Morty’s.

This is the second straight year that Wendy’s has sponsored Rick and Morty.

Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.


More from our partners