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Wendy’s makes a big bet on bacon

The company is kicking off “Baconfest” with numerous promotions.
Photograph courtesy of Wendy's

Wendy’s is betting that bacon—and free delivery—will pick up sales this summer.

The Dublin, Ohio-based burger chain on Monday kicked off what it’s calling “Baconfest” with a pair of promotions.

Beginning today, the company will give customers who make a $10 delivery order free delivery as well as a free Jr. Bacon Cheeseburger. Customers have to use the code “baconfest.”

Customers who order through the company’s new mobile app, meanwhile, will be able to receive free Baconator Fries with any purchase.

Baconfest/The Wendy's Co.

 

Photograph courtesy of Wendy's 

On Wednesday, meanwhile, the company says it “may” be streaming on video game service Twitch and could include a code that customers can use to get free Baconator burgers through delivery service DoorDash.

Wendy’s has been aggressively adding digital capabilities and delivery at its 5,800 U.S. restaurants this year in a bid to remain competitive in a restaurant business where traffic has been difficult to find.

The chain’s same-store sales have slowed this year, up just 0.2% in the first quarter. Companies have increasingly pushed delivery promotions to get customers in the door.

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