Wendy’s newest location will be in virtual reality.
Starting April 2, the Dublin, Ohio-based burger chain will open the Wendyverse, a virtual reality world done in conjunction with Horizon Worlds, the metaverse social site owned by Meta, the owner of Facebook.
People who have a Quest 2 device will be able to interact with one another inside a virtual Wendy’s restaurant, where they can go behind the counter and visit an Orange Fanta fountain. They can play games or just gaze at the giant gold statue of Wendy’s.
They can also visit the Wendyverse Partnership Plaza, where they can walk into the Buck BiscuitDome, where visitors can “storm” a basketball court. They can also shoot a half-court shot with a virtual Baconator or cut down the nets after making a game-winning shot.
Wendy’s foray into the metaverse comes as more brands are using the virtual reality worlds in marketing. And many companies such as McDonald’s are registering trademarks for virtual restaurants inside the metaverse, in part to protect their intellectual property.
Wendy’s is using this occasion in part to market the return of the “Buck Biscuit” promotion, enabling customers to order a Sausage or Bacon, Egg & Cheese Biscuit for $1 either in the company’s mobile app or in the restaurant.
To visit the Wendyverse, customers must first download the Horizon Worlds app. Inside the app, they have to search for Wendyverse and click on a picture to travel to the virtual world.
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