Marketing

Wingstop to give away chicken sandwiches for a year in New York City

The focused promotion appears less likely to cause a shortage and is designed to bolster excitement in new market.
Wingstop promotion in New York City
Four Manhattan restaurants will offer the free-sandwiches-for-a-year promotion this week. /Photograph courtesy of Shutterstock.

In August, Wingstop debuted a chicken sandwich line, and immediately ran out because they were so popular.

Then, earlier this month, the company rebooted its supply and relaunched the sandwiches, which are available in 12 flavors across the country.

On Monday, Wingstop announced it would be giving the sandwiches away.

But only at four restaurants in Manhattan, where the first 50 guests will receive the offer of free sandwiches for a year (at least one per week) in the form of a $350 gift card, starting Oct. 18 at 6 p.m. at the store at 86 Delancy St.

The promotion will also be offered at two new store grand openings: 2665 Broadway on Oct. 19 and 80 Carmine St. on Oct. 21.

On Oct. 20, the giveaway will be offered at 935 8th Ave.

With nine units in Manhattan and more than 1,858 worldwide, the Dallas-based chain said it wanted to “celebrate its growing NYC footprint.” It’s a relatively new market for the brand, which has had a New York City presence for less than a year.

It’s also a way to give away sandwiches without running out of sandwiches.

Wingstop’s initial sandwich outage this summer could have been blamed in part on the offer of a free chicken sandwich to the first 100,000 fans who penned a breakup letter with other chicken sandwich brands, including McDonald’s, Wendy’s and Chick-fil-A.

“Wingstop has one of the most loyal fanbases in the restaurant game, and we’re ready to bolster this devoted fandom in NYC,” said Donnie Upshaw, Wingstop’s chief people officer and SVP of corporate restaurants, in a statement. “We’re serving up some serious flavor in the area and dialing up our brand swagger to match the fast moving, culture-driven city that’s our backdrop.”

The sandwiches are priced at $5.49 (with dip) when ordered a la carte.

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