Atlanta-based fast-casual pizza chain Your Pie has hired its first CMO.
Lisa Dimson, who has held leadership roles with Yum Brands, Arby’s Restaurant Group and Tropical Smoothie Cafe, will focus on leveraging technology to drive brand awareness.
“Her background, expertise and deep understanding of our industry allow her to see unique opportunities to amplify the Your Pie experience across the system,” COO Dave McDougall said in a statement.
Your Pie, which began in 2008, now has 70 units, with plans to add stores in Georgia, North Carolina, Florida and Virginia during the last months of the year.
“Your Pie invests heavily in supporting its franchise community, and marketing is no exception,” Dimson said in a statement. “My vision is to raise the bar for how we leverage marketing technology and accelerate Your Pie’s efforts beyond the industry standard to become a true leader in the space.”