Marketing

Restaurant marketing ideas and trends

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

Hmm, sounds familiar: Restaurants recycle old traffic draws

By Peter Romeo on Sep. 27, 2017

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

Marketing

Golden oldies get dusted off for new wave of restaurant marketing

By Peter Romeo on Dec. 12, 2017

The quest for customers is prompting some chains to think retro.

Marketing

When it comes to reputation, Chick-fil-A is king

By Jonathan Maze on Mar. 22, 2018

The chicken sandwich chain has one of the best brand reputations in the country, according to a Harris Poll.

Marketing

Some dos and don’ts of social media

By Peter Romeo on Mar. 29, 2011

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

Marketing

Restaurants jump on @HiddenCash social media trend

By Kelly Killian on Jun. 06, 2014

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

Marketing

The story of Sweetgreen

By Sara Rush Wirth on Oct. 27, 2015

Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet.

Marketing

8 takeaways to build catering sales

By Patricia Cobe on Jun. 24, 2016

Catering racked up $52.3 billion in 2015, and 64% of off-premise dollars were spent at restaurants, according to Technomic’s Catering Insights Report. Here's how to get a bigger chunk of those catering dollars.

Marketing