Continue to Site >>>

Marketing

Restaurant marketing ideas and trends

Marketing

Mothers as customers

 By Restaurant Business Staff on Mar. 12, 2005

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.

Marketing

The African-American Food Dollar

 By Restaurant Business Staff on Aug. 01, 2008

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

Marketing

The Social Marketing Revolution

By Restaurant Business Staff on Aug. 21, 2009

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Marketing

Social media tips and strategies

By Sam Smith on Jan. 03, 2011

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

Marketing

The Social Media 50

By Peter Romeo on Apr. 01, 2011

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Marketing

Some dos and don’ts of social media

By Peter Romeo on Mar. 29, 2011

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

Marketing

Why restaurants get killed on public opinion

By Sam Smith on Mar. 30, 2011

The traditional tools of legislative influence—lobbying, PACs, grassroots efforts—don’t cut it anymore.

Marketing

2011 Social Media 50 Introduction

By Restaurant Business Staff on Mar. 31, 2011

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

Marketing

How Culver’s handles social media

By Patricia Cobe on Apr. 11, 2011

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.

Marketing

The Top 10 independent users of social media

By Peter Romeo on Apr. 18, 2011

You’d think that celebrity chefs would make their restaurants the stars of social media. But in our rankings of independent restaurants, the most avid users are hardly household names. Big name chefs, it seems, prefer to tweet and post under their own names, not their restaurants’ or company’s.

  • Page 105