Marketing

Restaurant marketing ideas and trends

Marketing

5 ways restaurants are engaging diners for Halloween

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Marketing

Portillo’s launches ad campaign featuring over-the-top fan tweets

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

Here’s how some operators are moving beyond cookie-cutter marketing.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Even with a limited budget, flowers—fresh or faux—can increase exposure.

The brands trash-talk one another about which has the poor deal.

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

We know because we tried to buy one, and timed the experience.

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

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