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Marketing

Restaurant marketing ideas and trends

Marketing

The Social Media 50

 By Peter Romeo on Apr. 01, 2011

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Marketing

How to apologize on Twitter

 Jun. 02, 2014

Customer service is just as important online as it is in house. Here are four tips on how to win your customers over on Twitter if you make a mistake.

Marketing

7 tips to tell your brand story the Chipotle way

By Sara Rush Wirth on Oct. 27, 2015

What are the steps to storytelling success? Chipotle and others shared specifics on what works. We've compiled seven ways to craft a brand message.

Marketing

3 marketing ideas to snag summer vacationers

By Patricia Cobe on Aug. 10, 2016

Clever local advertising can help operators win more vacation business.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

By Benita Gingerella on Mar. 13, 2017

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Marketing

5 tips for optimizing mobile apps and loyalty programs

Sponsored content from our partner Comcast Business on Oct. 05, 2017

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

Marketing

How consumers really calculate value

By Technomic on Dec. 20, 2017

Price may not even be the most important factor

Marketing

Chains reveal the latest fashions for restaurant diehards

By Peter Romeo on Mar. 27, 2018

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Marketing

Who has the best music in casual dining?

By Mary Chapman on Aug. 25, 2016

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

Marketing

2011 Social Media 50 Introduction

By Restaurant Business Staff on Mar. 31, 2011

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

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