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Marketing

Restaurant marketing ideas and trends

Marketing

Right—and wrong—ways to close for good

 By Sara Rush Wirth on Aug. 26, 2016

Here are six ways to preserve your image when closing a restaurant.

Marketing

Restaurants lure diners with Trump-themed LTOs

 By Benita Gingerella on Sep. 07, 2016

A variety of Donald Trump-inspired items have been used to draw customer dollars this election season. 

Marketing

4 ways to go beyond the basics of Snapchat

By Kelsey Squire on Sep. 19, 2016

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Marketing

How Toppers Pizza turns social media into menu items

By Patricia Cobe on Sep. 19, 2016

Toppers Pizza mined its social feedback to come up with a riff on its signature breadsticks. The result is 3-Cheese Garlicstix—initially offered only with online orders.

Marketing

5 Instagram feeds that turn followers into restaurant customers

By Patricia Cobe on Sep. 16, 2016

These chefs go beyond pretty food pictures to engage Instagram fans.

Marketing

Marketing to today's consumer with tech

By Restaurant Business Staff on Sep. 29, 2016

NRA CIO Kevin Steele, Pei Wei Marketing Manager Sharon Koval, Technomic's Erik Thoresen and RB's Sara Rush Wirth discuss marketing to today's consumer with tech at FSTEC 2016.

Marketing

3 unwritten rules of food porn

By Alaina Lancaster on Oct. 03, 2016

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

Marketing

Mystery offerings can draw a crowd

By Amanda M. Westbrooks on Oct. 18, 2016

With POS data capturing every customized order, developing a secret menu can be as straightforward as reading data and building codes and cache for off-menu favorites.

Marketing

On-the-spot guest recovery

By Amanda M. Westbrooks on Nov. 14, 2016

Complaints are unavoidable in restaurants. But how operators handle issues often dictates consumers’ brand perception, as well as their willingness to return.

Marketing

Bringing social media in-house

By Jackson Lewis on Nov. 14, 2016

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind.

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