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Marketing

Restaurant marketing ideas and trends

Marketing

Busting 9 of the biggest restaurant myths

 By Benita Gingerella on Dec. 14, 2016

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

Marketing

Is social gifting a restaurant opportunity?

 By Jackson Lewis on Dec. 22, 2016

Gift card sales are expected to climb this year. A new channel getting restaurants' attention is social media, where social gifting—sending someone a credit for a coffee or other gift via social media—is still a new phenomenon. Is it right for restaurants?

Marketing

7 indulgences aimed at busting New Year's resolutions

By Jackson Lewis on Jan. 11, 2017

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

Marketing

Building brand ambassadors

By Lisa Arnett on Jan. 17, 2017

Operators have found that how they respond to glowing compliments can have significant benefits to the brand. Here, they weigh in on where to find brand evangelists.

Marketing

How Wendy's tackles trolls

By Jackson Lewis on Jan. 19, 2017

Strategies to answer social media harassment.

Marketing

Restaurants’ top menu deals and discounts this winter

By Patricia Cobe on Jan. 27, 2017

Chains are doubling up on new dollar menus and value meals to spark sales during this slower time of year.

Marketing

Sneak peek at restaurants’ Super Bowl ads

By Peter Romeo on Feb. 03, 2017

Here's a preview of the multimillion-dollar messages that chains will be delivering via the big game.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

Marketing

6 memorable restaurant ‘screw you’ moves

By Peter Romeo on Feb. 23, 2017

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Marketing

3 'Shark Tank' restaurant successes—and one that got away

By Patricia Cobe on Mar. 06, 2017

These entrepreneurs pitched their concepts on TV and won investment dollars.

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