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Marketing

Restaurant marketing ideas and trends

Marketing

3 ideas for embracing sustainability

By Aaron Jourden on Mar. 09, 2017

From bold marketing stunts to under-the-radar menu moves, restaurant chains are approaching sustainable business practices in new ways.

Marketing

9 slam-dunk restaurant promotions for March Madness

 By Patricia Cobe on Mar. 13, 2017

Operators are betting that NCAA basketball fans will eat up these special deals.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

By Benita Gingerella on Mar. 13, 2017

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Marketing

Consumers' 6 favorite restaurant loyalty programs

By Benita Gingerella on Mar. 13, 2017

Here’s a look at which rewards programs rise to the top, and why.

Marketing

3 food trucks (and 1 bagel bike) we're eyeing

By Heather Lalley on Mar. 13, 2017

A look at some mobile eateries that have caught our attention.

Marketing

How to engage guests around sustainability

By Brett Dworski on Jul. 26, 2017

Here’s how restaurants are sharing sustainability efforts without sounding preachy or putting customers to sleep.

Marketing

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

Marketing

4 hacks to create an Instagram-friendly restaurant

By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

Cashing in on the eclipse

By Patricia Cobe on Aug. 18, 2017

As the skies darken, restaurants are lighting up with specials.

Marketing

3 rookie promos for football season

By Brett Dworski on Aug. 23, 2017

These chains are taking a different tack to drawing pigskin fans this fall.

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