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Marketing

Restaurant marketing ideas and trends

Marketing

4 ways of cashing in on 'Game of Thrones'

 By Benita Gingerella on Aug. 23, 2017

The night is dark and full of themed menu items and events.

Marketing

How restaurants are pitching in after Hurricane Harvey

 By Lisa White on Aug. 30, 2017

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

Marketing

6 horrors of gift card programs

Sponsored content from our partner Paytronix on Aug. 31, 2017

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

Marketing

3 bold-headline restaurant confessions

By Peter Romeo on Sep. 11, 2017

Confession is supposedly good for the soul. These chains are betting it won't hurt business, either.

Marketing

Olive Garden dusts off eat-free pass—with a sweetener

By Peter Romeo on Sep. 13, 2017

The offer should net the chain more than $2.2 million in a flash.

Marketing

Investing in Instagram bait

By Kelly Killian on Sep. 14, 2017

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Marketing

The future of social media

By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Marketing

What to know before partnering with a web star

By Lisa White on Sep. 14, 2017

Just Salad shares what it’s figured out about the art of this growing practice.

Marketing

Olive Garden’s pass offer snags over $2.2M in under 1 second

By Peter Romeo on Sep. 14, 2017

We know because we tried to buy one, and timed the experience.

Marketing

How operators are drawing in customers after a hurricane

By Lisa White on Sep. 15, 2017

Restaurants in Florida and Texas are beginning to rebuild business and keep locals engaged while dealing with storm aftermath.

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