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Marketing

Restaurant marketing ideas and trends

Marketing

Investing in Instagram bait

 By Kelly Killian on Sep. 14, 2017

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Marketing

The future of social media

 By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Marketing

What to know before partnering with a web star

By Lisa White on Sep. 14, 2017

Just Salad shares what it’s figured out about the art of this growing practice.

Marketing

Olive Garden’s pass offer snags over $2.2M in under 1 second

By Peter Romeo on Sep. 14, 2017

We know because we tried to buy one, and timed the experience.

Marketing

How operators are drawing in customers after a hurricane

By Lisa White on Sep. 15, 2017

Restaurants in Florida and Texas are beginning to rebuild business and keep locals engaged while dealing with storm aftermath.

Marketing

Mastering social media’s new tools

By Benita Gingerella and Lisa White on Sep. 18, 2017

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Marketing

Mastering social media's new tools: Instagram

By Benita Gingerella and Lisa White on Sep. 18, 2017

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

Mastering social media's new tools: Twitter

By Benita Gingerella and Lisa White on Sep. 19, 2017

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

Marketing

Mastering social media's new tools: Snapchat

By Benita Gingerella and Lisa White on Sep. 19, 2017

The original disappearing photo and video app is still hitting hard with teens and young adults.

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