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Marketing

Restaurant marketing ideas and trends

Marketing

Mastering social media's new tools: Snapchat

 By Benita Gingerella and Lisa White on Sep. 19, 2017

The original disappearing photo and video app is still hitting hard with teens and young adults.

Marketing

Market research by emoji

 By Benita Gingerella and Lisa White on Sep. 19, 2017

See how operators are using the pint-sized images to get a read on consumers.

Marketing

Anatomy of a cross-platform marketing campaign

By Benita Gingerella and Lisa White on Sep. 19, 2017

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Marketing

This week’s 5 head-spinning moments: Freeze frame

By Peter Romeo on Sep. 22, 2017

With change coming to the restaurant industry at warp speed, here's a snapshot of developments that signal where we might be barreling.

Marketing

Social media blowback: Restaurants respond

By Lisa White on Sep. 25, 2017

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

Marketing

Hmm, sounds familiar: Restaurants recycle old traffic draws

By Peter Romeo on Sep. 27, 2017

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

Marketing

This week’s 5 head-spinning moments: Baked, not fried

By Peter Romeo on Sep. 29, 2017

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

Marketing

Tuning in: Restaurants capitalize on fall TV’s return

By Lisa White on Oct. 02, 2017

Must-see TV is back, and operators have been seizing the moment with themed promotions.

Marketing

4 fresh riffs on happy hour

By Patricia Cobe on Oct. 03, 2017

Operators are borrowing from the popular bar promotion to market salads, pizza and more.

Marketing

Chains shell out deals for National Taco Day

By Brett Dworski on Oct. 04, 2017

See what restaurants are using as consumer bait.

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