Edit

Marketing

Restaurant marketing ideas and trends

Marketing

New reasons for—and against—Instagram marketing

Instagram is proving to be the social-media platform to watch and learn from thanks to new stats and a backlash against McDonald's sponsored posts.

Marketing

Applebee’s new marketing strategy: customers’ photos

To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next 12 months, Adweek reports, relying in a big way (although not solely) on user-generated content—read: free content—to populate the page.

Those photos you and your guests post to Instagram are about to get better-looking. Instagram introduced new creative tools last week that give users “the ability to adjust brightness, contrast, saturation, warmth and more.”

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

Customer service is just as important online as it is in house. Here are four tips on how to win your customers over on Twitter if you make a mistake.

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

Here’s what other RLC attendees took away from Day One of the 2014 Restaurant Leadership Conference.

Join the editors of Restaurant Business and social media mavens from the industry for breakfast on Tuesday, April 1 from 7:00 a.m. until 8:30 a.m.

Changes in the RLC’s content and a few tweaks in the format should help veteran show-goers get the most out of their visit as well.

RLC attendees share their thoughts on what will undoubtedly be a major quest for those who come to Scottsdale Sunday: How to differentiate their brands in the eyes of consumers.