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Restaurant marketing ideas and trends


How to draw guests with next-gen loyalty

Punch cards are a thing of the past; these new initiatives are meeting modern needs at top chains.


Getting Hispanic consumers to try your place

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

Here’s how five chains—Univision’s 2015 Trailblazer Awards recipients—are meeting the needs of Hispanics and, in turn, growing business.

Every year, the dictionary has to update its list of entries. As an industry, we too have to revamp our vernacular to include terms and phrases flying out of the mouths of restaurateurs—and customers. Here’s a list of the buzzy phrases that caught fire among industry folks this year.

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind.

The offer should net the chain more than $2.2 million in a flash.

All active EMTs, firefighters and police officers will be able to select a free entree from a special menu.

The chain is making chicken-scented valentines available at restaurants today.

Concepts across the country look to make the most of the munchies.

A loudspeaker isn’t the only way they’re getting brand messages across.

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