Marketing

Restaurant marketing ideas and trends

How to draw guests with next-gen loyalty

Punch cards are a thing of the past; these new initiatives are meeting modern needs at top chains.

Getting Hispanic consumers to try your place

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

Marketing

Who’s winning with Hispanics?

By Sara Rush Wirth on May 18, 2015

Here’s how five chains—Univision’s 2015 Trailblazer Awards recipients—are meeting the needs of Hispanics and, in turn, growing business.

Marketing

15 vocab additions from 2015

By Sara Rush Wirth and Peter Romeo on Dec. 31, 2015

Every year, the dictionary has to update its list of entries. As an industry, we too have to revamp our vernacular to include terms and phrases flying out of the mouths of restaurateurs—and customers. Here’s a list of the buzzy phrases that caught fire among industry folks this year.

Marketing

Bringing social media in-house

By Jackson Lewis on Nov. 14, 2016

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind.

Marketing