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Restaurant marketing ideas and trends
Whataburger has a slam dunk with a Twitter post featuring an NBA star.
Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.
What are the steps to storytelling success? Chipotle and others shared specifics on what works. We've compiled seven ways to craft a brand message.
Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet.
Restaurant brands put unique spins on #BackToTheFuture Day.
Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.
An Australian QSR has come up with a new way to generate buzz on social media—employ an animal.
50 percent of both fine- and casual-dining operators and 40 percent in the family-dining segment plan to devote more resources to social media this year.
QSR operators can attract Hispanic diners by knowing more about their preferences, from social media use to meal preferences to health concerns and more.
Here are three social media trends that really took off for restaurants in 2015.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow