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Marketing

Restaurant marketing ideas and trends

Marketing

'Give me mas'

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

Marketing

Steal this Idea: Marketing on the offense

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

Here’s how some operators are moving beyond cookie-cutter marketing.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

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