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Marketing

Restaurant marketing ideas and trends

Marketing

The press's love affair with Firehouse Subs

Super Bowl Sunday was pretty typical for the guys at Firehouse Subs: another day, another media appearance.

Marketing

The Social Marketing Revolution

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.