Restaurant marketing ideas and trends


Social media watch: Seizing the moment

Whataburger has a slam dunk with a Twitter post featuring an NBA star.


Social media watch: Trick or treat—which was it for chains this Halloween?

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

What are the steps to storytelling success? Chipotle and others shared specifics on what works. We've compiled seven ways to craft a brand message.

Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet.

Restaurant brands put unique spins on #BackToTheFuture Day.

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

An Australian QSR has come up with a new way to generate buzz on social media—employ an animal.

50 percent of both fine- and casual-dining operators and 40 percent in the family-dining segment plan to devote more resources to social media this year.

QSR operators can attract Hispanic diners by knowing more about their preferences, from social media use to meal preferences to health concerns and more.

Here are three social media trends that really took off for restaurants in 2015.

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