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Marketing

Restaurant marketing ideas and trends

Marketing

Anatomy of a cross-platform marketing campaign

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Marketing

McDonald’s reveals its new value menu

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

Marketing

When it comes to reputation, Chick-fil-A is king

By Jonathan Maze on Mar. 22, 2018

The chicken sandwich chain has one of the best brand reputations in the country, according to a Harris Poll.

Marketing

The Social Marketing Revolution

By Restaurant Business Staff on Aug. 21, 2009

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Marketing

Join the first-ever RLC Tweetup

By Lindsay Holley on Mar. 28, 2014

Join the editors of Restaurant Business and social media mavens from the industry for breakfast on Tuesday, April 1 from 7:00 a.m. until 8:30 a.m.

Marketing

How to build your voice

By Amanda M. Westbrooks on Oct. 15, 2015

50 percent of both fine- and casual-dining operators and 40 percent in the family-dining segment plan to devote more resources to social media this year.

Marketing

4 ways to boost social media ROI

By Kelsey Nash on May 25, 2016

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

Marketing

Hmm, sounds familiar: Restaurants recycle old traffic draws

By Peter Romeo on Sep. 27, 2017

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

Marketing

Golden oldies get dusted off for new wave of restaurant marketing

By Peter Romeo on Dec. 12, 2017

The quest for customers is prompting some chains to think retro.

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