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Restaurant marketing ideas and trends


5 brands whose ads make consumers the hungriest

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.


Mastering social media's new tools: Facebook

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

See what deals operators are unloading for the big feast.

The “W” appears on store logos, online and on uniforms and packaging.

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

The chain is leaning into the social media platform more than ever before.

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

The original disappearing photo and video app is still hitting hard with teens and young adults.

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