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Marketing

Restaurant marketing ideas and trends

Marketing

Anatomy of a cross-platform marketing campaign

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Marketing

McDonald’s reveals its new value menu

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

The chicken sandwich chain has one of the best brand reputations in the country, according to a Harris Poll.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Join the editors of Restaurant Business and social media mavens from the industry for breakfast on Tuesday, April 1 from 7:00 a.m. until 8:30 a.m.

50 percent of both fine- and casual-dining operators and 40 percent in the family-dining segment plan to devote more resources to social media this year.

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

The quest for customers is prompting some chains to think retro.

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