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Marketing

Restaurant marketing ideas and trends

Marketing

Social media watch: Seizing the moment

Whataburger has a slam dunk with a Twitter post featuring an NBA star.

Marketing

Social media watch: Trick or treat—which was it for chains this Halloween?

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

Marketing

7 tips to tell your brand story the Chipotle way

By Sara Rush Wirth on Oct. 27, 2015

What are the steps to storytelling success? Chipotle and others shared specifics on what works. We've compiled seven ways to craft a brand message.

Marketing

The story of Sweetgreen

By Sara Rush Wirth on Oct. 27, 2015

Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet.

Marketing

Social media watch: Back to Back to the Future

By Kelsey Nash on Oct. 26, 2015

Restaurant brands put unique spins on #BackToTheFuture Day.

Marketing

Brand messaging for millennials vs. boomers

By Sara Rush Wirth on Oct. 26, 2015

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

Marketing

Social media watch: Much ado about a tweeting chicken

By Kelsey Nash on Oct. 19, 2015

An Australian QSR has come up with a new way to generate buzz on social media—employ an animal.

Marketing

How to build your voice

By Amanda M. Westbrooks on Oct. 15, 2015

50 percent of both fine- and casual-dining operators and 40 percent in the family-dining segment plan to devote more resources to social media this year.

Marketing

New research shows how QSRs can better connect with Hispanics

Sponsored content from our partner Univision Communications, Inc. on Aug. 16, 2018

QSR operators can attract Hispanic diners by knowing more about their preferences, from social media use to meal preferences to health concerns and more.

Marketing

3 trends reshaping restaurants' social media

By Restaurant Business Staff on Sep. 23, 2015

Here are three social media trends that really took off for restaurants in 2015.

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