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Restaurant marketing ideas and trends


Chains aim to boost traffic with pay-upfront passes

Au Bon Pain is the latest brand to unveil an endless pass of sorts.


Pizza Hut takes Papa John's place as NFL sponsor

The Yum Brands chain has inked a multiyear deal with the league.

How low can restaurants sink? Farther than you may have thought, suggested industry observers who set out to find that outer boundary. Here, in a special edition of Restaurant Nightmares, are the absolute worst restaurant dishes, names and demonic collaborations.

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

In 2014, Hispanics accounted for 9.7 percent of all U.S. buying power, up from 9.1 percent in 2010, from 6.7 percent in 2000 and from 5 percent in 1990.

Here’s how some concepts are spicing up sales on the industry’s second-busiest day of the year.

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

See what deals operators are unloading for the big feast.

The “W” appears on store logos, online and on uniforms and packaging.

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