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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s is increasing its spending with diverse-owned media

 By Jonathan Maze on May 20, 2021

The company said it will spend 10% of its ad dollars spent with diverse-owned media companies by 2024.

Marketing

Chick-fil-A is planning a virtual concept that could sell wings and burgers

 By Jonathan Maze on May 13, 2021

The chain revealed a virtual brand, “Little Blue Menu,” set to start in Atlanta and Nashville, but it has also trademarked names for a wing and a burger concept as well as an online grocer.

Marketing

McDonald’s is pushing vaccinations on its coffee cups and delivery orders

By Jonathan Maze on May 11, 2021

The burger giant is working with the Biden administration to raise vaccine awareness, including “We Can Do This” campaign ads on the company’s Times Square billboard.

Marketing

Restaurant Business is a finalist for 14 Jesse H. Neal Awards

By Restaurant Business Staff on May 10, 2021

The publication is up for Best Media Brand again, along with Best Website and multiple awards related to coronavirus coverage.

Marketing

Connecticut restaurants will give free drinks to vaccinated customers

By Peter Romeo on May 03, 2021

Diners who buy food at participating locations can also get a free beverage between May 19 and June 1 if they show proof of inoculation.

Marketing

Taco Bell enlists the moon in its first global marketing campaign

By Jonathan Maze on Apr. 28, 2021

The Mexican fast-food chain is rebranding the quarter moon, calling it the “taco moon” and giving customers free tacos in the process.

Marketing

The 'Noid' is coming back to Domino's ads

By Jonathan Maze on Apr. 26, 2021

The chain’s famous—or maybe infamous—1980s ad villain will try to thwart the chain’s new robot delivery test.

Marketing

Restaurateurs continue to expand into retail sales post-pandemic

By Patricia Cobe on Apr. 20, 2021

Operators are discovering that e-commerce can be a lucrative and permanent channel for selling food products and meal kits.

Marketing

McDonald’s next big meal is with BTS

By Jonathan Maze on Apr. 19, 2021

The burger giant’s latest celebrity-endorsed meal collaboration will be with the hugely popular Korean boy band.

Marketing

Taco Bell wants to recycle your hot sauce packets

By Jonathan Maze on Apr. 19, 2021

The company is working with TerraCycle to develop a method for recycling used sauce packets.

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