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Restaurant marketing ideas and trends


4 fresh riffs on happy hour

Operators are borrowing from the popular bar promotion to market salads, pizza and more.


KFC’s new colonel is … who?

The chicken chain goes with an unknown actor as its new colonel to “save money" for a new value offer.

The “We Beefin’” EP slams McDonald’s, Burger King and others.

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet.

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

Until recently, consumers considered Chipotle one of the most trusted limited-service restaurant brands. After its food safety incidents, Chipotle now scores in the bottom six for brand trust.

Here’s a look at which rewards programs rise to the top, and why.

Customers who wear their pajamas in-restaurant and order from a select group of entrees will get a dessert free of charge.

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