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Marketing

Restaurant marketing ideas and trends

Marketing

Are you newsjacking?

This time of year offers a prime opportunity for real-time messaging.

Marketing

More networking activities added

Attendees who value networking opportunities at Restaurant Leadership Conference will find more occasions this year to connect with acquaintances.

By employing creative and time-tested social media techniques, these brands have fans buzzing.

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

The humble online blog has been a staple of many restaurants’ websites for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it’s a bit different than its elders. You can post photos, text and videos like with any other blog platform, but it also has a secret weapon that is catching the attention of restaurant operators: community. On Tumblr, no blog is an island.

The humble online blog has been a staple of many restaurants' web presence for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it's a bit different than its elders.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

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