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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Marketing

America’s most polarizing restaurant brands

Chick-fil-A, Papa John’s and Starbucks show the greatest divide among Democrat and Republican diners in a new survey.

Consumers rate the limited-time offers they are most likely to purchase.

Operators are offering more than just a meal for mom this year.

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

As shoppers prepare to drop major dough online, restaurant brands angle for a piece of the spending spree.

Toppers Pizza mined its social feedback to come up with a riff on its signature breadsticks. The result is 3-Cheese Garlicstix—initially offered only with online orders.

As the skies darken, restaurants are lighting up with specials.

The casual chain is offering diners two of its Custom Built Combos for $20.

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