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Restaurant marketing ideas and trends


4 hacks to create an Instagram-friendly restaurant

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.


This week’s 6 head-spinning moments: Fashion forward

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

Olive Garden asked a cross-functional team—finance, marketing, operations, communications and others—to build on its Never Ending Pasta Bowl promo.

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

Domino’s #ifpizzacouldtweet campaign takes a look inside the “mind” of the chain’s signature product.

NRA CIO Kevin Steele, Pei Wei Marketing Manager Sharon Koval, Technomic's Erik Thoresen and RB's Sara Rush Wirth discuss marketing to today's consumer with tech at FSTEC 2016.

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